Development of Ancillary Tasks

Development of Ancillary Tasks -

Throughout the creation of our ancillary tasks, we dealt with many changes and developments that were all made to ensure a better quality video - enhancing our audience's enjoyment of our production. 

Firstly, we made many alterations to our poster with regards to the logo, font and colours. After producing several drafts of our work and printing it off, we collated audience feedback, asking viewers to offer comments and opinions in order for us to decide which design was best appropriate as well as keeping in mind the requirements of our audience. 

Colours and fonts were considered, we ensured that the font and colours used would become synonymous with the theme of our production and its symbols and motifs. For example, we finally decided to utilise the font 'JILL SANS MT', this font added simplicity and sophistication to our poster and digipak, whilst at the same time isn't detracting attention away from our lead actor or the rest of the image. 

There were a variety of images collected that were considered for the digipak and the poster. Again, we decided to conduct a small feedback sheet that enabled audiences to make their own decision as to what would be best appropriate. From further analysis and with the aid of our audience feedback, we were able to narrow our options down to the few best possible images. For example, the use of the actor carrying the guitar in the poster symbolises the character connecting with not only music, but with his surroundings, thus emphasising our narrative, improving our audience's enjoyment of our production and its features. 

New Logo - 'EM&COE' - Ancillary Task 1 and 2

The Drafting Process

We went through a lot of drafts when producing our Ancillary Task. Developments such as name changes, titles, fonts, positioning and even images all change for a number of reasons. 

Name - We originally kept the name of the actor 'Dan' for quickness and ease. However, due to the length of the name, we needed something that would fill the top of the image better, so the text size wouldn't have to be too large or stretched. We chose 'Tobias' as we believed that this suited out genre more, gave us more characters and didn't need manipulating to fit the top of the image. 

Font Styles - We originally started with selecting colours that matches the background in the image. Brown was chosen to match the theme of nature, but was dull and blended in too much with the background. Going back to our original brainstorm, we decided that white would show the freedom and liberation we were trying to portray, as well as standing out on the page. To do this, we tested multiple shadows to make the text stand out. 

Amount of Text - We again originally decided to have a large amount of text on our poster, advertising when tickets for the tour are out, when they're released, title of the tour, artist name and where to order tickets but this made the image too busy and crowded. We decided simplicity was best, and when comparing our poster to other similar products, ours had more than them. 

 

Ancillary task 2 - Similar Products

Digipak Final Piece

Final Digipak Variations

Digipak Backcover Selection

Digipak Inside Cover

Digipak FrontCover

Digipak Backcover

Digipack Photo Editing

With regards to experimenting within our work, we took into consideration many factors that would affect the outcome of our final picture that we would chose for the front cover of our digipak. Interestingly, the image we decided to edit had one large fault – the camera lens appeared in the photo. Instead of deciding to change the photo and substitute it with another, we decided to experiment and find ways to fix the problem. This has also had a huge impact on the way we perceive problems and how we eventually fix these problems. The final image has been edited on Photoshop with an added ‘lens flare’ and has been cropped for further effect. The image depicts life and light, synonymous to the song name ‘Good Life’, the colours have been chosen carefully to portray nature and life, therefore using earth colours such as green and light yellow has allowed us to present the story as well as the song name.